Home Evaluation
Consult with a local KW expert, to ensure your house is priced competitively and well-staged. Why? Because while there are always three factors to getting a home sold—location, price, and condition—only two are under your control: price and condition. Of the two, which is more significant? Price. Remember that price will correct bad condition, but condition will never overcome a bad price.
Don’t worry about where the market has been, keep your focus on where it is going. The price your neighbor down the street got six months ago is not relevant in a market where your house is competing with others from all across town. Again, a local KW real estate agent will have the kind of long-term, wide-ranging data that will help you decide how to pinpoint your price with precision. |
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Ready, Set, Go!
Getting ready means staging your home. Real estate agents like great-looking homes because they are easier to sell. Why is that important?
- A KW agent’s job is to please their clients, and they will direct their buyers to the homes they think they will buy.
- KW Agents talk to other agents who are also directing their buyers to the best homes on the market. An attractive listing will be shown more often, meaning more market exposure—critical for a quick and profitable house sale.
- Staging is non-negotiable in many parts of the country. Staging a listing for sale in an area where the concept hasn’t caught on can give you an advantage, particularly if there are many unsold listings similar to yours on the market. Buyers gravitate to listings that look good and are in move-in condition.
- Buyers are looking for value. When prices are flat or on the decline, buyers need to perceive that the house is worth the price.
Bottom line: staging is more than an exercise in tasteful interior design. It is a business decision that can have a huge impact on your financial return and timeline. |
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Why KW?
Founded in 1983, Keller Williams Realty Inc. is an international real estate company with more than 600 offices located across the United States and Canada. The company began franchising in 1991, and following years of phenomenal growth and success, became the fourth-largest U.S. residential real estate firm in North America in 2006. The company has succeeded by treating its associates as partners and shares its knowledge, policy control and company profits on a system-wide basis. Our rapid growth in the Grand Rapids and West Michigan real estate market is a testament to the real-world results produced by this philosophy. We've consistently attracted and retained the very best team of real estate associates in the industry. We mean it when we say we are your best team, for your best fit, for your best life. |